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iPad app makes Code of Conduct more accessible

Wednesday, 27 March 2013

Media Release

 A new Medicines Australia Code of Conduct app launched today will provide medical representatives, marketing agencies and other users with mobile access to the Medicines Australia Code of Conduct and the Code of Conduct Guidelines.

The MA Code iPad app is free to download and will enable users to access instantly the Code of Conduct and related information via their iPad.

Medicines Australia chief executive Dr Brendan Shaw said: “I encourage pharmaceutical representatives to download and familiarise themselves with the app.”

“It has been designed to make life easier for pharmaceutical marketers and representatives, for managers in marketing agencies and others who regularly refer to the Code of Conduct.”

“The Code and the Guidelines will be presented together, so the information will be much better integrated and easier to use. There are a number of features such as options to bookmark pages, share content and a help desk.”

“The MA Code iPad app will also enable us to share answers to questions and provide updates much more efficiently.”

“With the expected uptake of the new app Medicines Australia will print 10,000 fewer hard copies of the Code of Conduct, so it’s enabling us to cut costs and reduce our environmental footprint.”

The MA Code iPad app was developed by pharmaceutical digital agency and Medicines Australia member Princeton Digital.

The MA Code iPad app can be downloaded from: www.appstore.com/macode

-ENDS-

Contact Person:

Jamie Nicholson
Media Communications Manager
Phone: 0419 220 293
Email:
Jamie.Nicholson@medicinesaustralia.com.au

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